Business cards are a freelancer’s storefront.
Think of a business card as your first impression on a client (something I also mentioned about project proposals). Your card is your identity, so it should look good. Thankfully, in today’s digital world, there are a number of amazing tools you can use to create the perfect business card. In this post, I will only delve into the tools I used to produce my own business card; however, there are hundred different ways to accomplish this task. Be sure to share your experience with business card building in the comments below.
Start With a Design or Template
There is quite a bit of information to place on a business card. As such, assigning where every detail will go in the early stages of business card design is crucial. This way you will not run out of space prematurely.
The way I approached laying my card’s foundation was through Canva templates. If you do not know about Canva, stop reading right now and click here (but be sure to come back to this post when you are done exploring – I have a lot more to cover). Canva is a killer web-based Photoshop alternative with a dead-simple interface and easy-to-use toolsets. In addition, Canva provides a vast array of premade templates for just about everything, including resumes – and most importantly – business cards. Utilizing one of these templates can get any designer moving in the right direction.
Check all the Boxes
A proper business card contains at least the following details:
- Your name (obviously)
- Email address
- Phone number (and fax if necessary)
- Linkedin URL
- Social media accounts
- Home site
A skillset can be anything you want. For instance, I mostly work in social media and website design, so my business card looks like what I have below.
You should also possess your own website domain if you are working in a media field, as this will also go on your business card. Finally, be sure to clean up your social media accounts, as these should be placed on your business card as well. You want your profiles to look professional for potential clients and/or employers, so no pictures from that party you went to Freshman year – no matter how hilarious you think they are.
Print and Present
This part is tricky. You want to choose a quality printer, preferably one who is local. You can also submit your design to online print shops and choose from a variety of print options. Keep your choices simple, though, as it can appear unprofessional to supply a client with an overly-flashy card. Also, consider the design on the back of the card. For instance, I placed my social media profiles on the back of my business card. However, you may wish to place ruled lines for notes on yours, or something novel like a QR code. Again, keep this simple. Finally, be sure to keep your price low when placing an order. Trust me, you do not need the fanciest paper imported from the rarest tree in Peru – just go with something that will work for you.
Bonus: Business Card Etiquette
Now you have a well-designed, thoroughly-detailed business card hot off the press… Now what? Obviously, you will want to supply any potential client or employer with this card as a way to contact you in the future. As a general rule of thumb, it is wise to keep at least five cards handy at all times. In addition, it is not uncommon to ask someone for their business card as an excuse to give yours. In fact, this is a great strategy to establish a network with someone quickly and effectively.
What are some tips you can add to the conversation? Let me know in the comments below.